We launched each dual gender National team Kit through the women's POV across all federations.
In partnership with photographer Emily Lipson and stylist systemarosa we hero'd USWNT players Alyssa Thompson and Ally Sentnor.
USWNT Kit Launch 2025
To Launch the 2025 National Team Collections, we focused on the moment of the arrival. Whether that be to the stadium or the pitch, our athletes take the stage with fearless self expression. As a non competition year for the USWNT, we focused our on the ground efforts around their friendly at Allianz Stadium through styling tunnel walks, placing strategic OOH and taking over the marketplace. These efforts were supported by 360 digital and social support.
