To launch the 2026 NWSL Kits we set out to disrupt the formula for kit launch. To do this we injected culture into soccer and soccer into culture.
For the first time ever
Nike featured three consecutive NWSL posts in feed on @nikefootball.
Ignited the digital ecosystem, with targeted comms in all 16 cities.
Sold kits in 13 key nike doors focusing on our top 8 selling teams.
Published nike magazine articles on an nwsl legend and up and coming athlete.
Hosted round table discussion between Domo Wells, Megan Rapinoe and Complex Host Bree at Domo’s LA studio on the evolution of jersey culture through the lens of the NWSL Kits
Partnered with up and coming NYC based designer Coco Culture to create custom jersey dresses out of Gotham kits and seeded comms partners, it girls, and Gotham player Jaelin Howell + hosted a launch event for the collection.
Created high fashion look book with id magazine around the concept of the away game.
key retailers - soccer.com, Tursi, DSG and soccer post - hosted on the ground activations featuring key athletes in each respective market.
creators, comms, paid media and soccer specialty partners created content with key nike athletes for launch + covered key home opener games.
Seeded 14 ECNL teams with their respective NWSL Jersey for ECNL weekend.
Hosted 200+ girls at weekly pick up games @ NYHQ throughout Womens History Month with local women’s pick up crews + seeding them with the Gotham kit .
