In 48 hours we reached 135.7 m viewers
To extend the campaign we created individual vignettes to celebrate each of our key athletes.
We continued the individual story telling for each athlete by taking over marketplace with so win merchandise, sharing their imagery via OOH, Digital and social mediums and leveraging sport right moments to drive energy with their biggest supporters.
For women's soccer we celebrated Sophia Wilson and Mallory Swanson.
To emphasize our athletes success, we printed out receipts listing all of their accomplishments, having them sign for their legacy.
