NWSL Kit Launch 2025

To launch the 2025 NWSL Away Kits, we focused on making the best players in the league into icons. The NWSL is the most competitive league in the world but our players still aren't household names. So, for the first time ever, we hero'd the athlete to debut the kits. The concept payed tribute to how we learned about our first FEMALE SPORTS IDOLS, through posters torn out of soccer magazines. Those idols laid the foundation for us to sit at the table, its time for the next generation to dance on it.

to celebrate each athlete, we created posters for their respective clubs to distribute at opening weekend.

Mundial Magazine's Rebel issue featured our NWSL kits as a tear out poster alongside a 2-page spread focused on Croix Bethune.

In NY and LA wheat PastingS of the kits took over the streets.

To add energy to the launch we hosted a comms event in NY, inviting 25 local media to customize a kit with local designer. This generated 100 organic social posts and 35+ PIECES OF EARNED MEDIA.

In partnership with the NWSL, the clubs, the athletes and key media partners we were able to story tell each of the kits, highlighting their bespoke designs built to honor the connection between community and club.

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