we designed four courses focused on common misconceptions surrounding winter driving. Guided by professional drivers, attendees test drove each course with stock and winter tires exposing the difference in capabilities and emphasizing the need for winter tires.
To highlight the experience and the eBays Tire installation process we leveraged influencers @the_Car_Mom and @Dustiinw. Between owned and influencer organic content we reached 1.7MM impressions, driving awareness of eBay's tire expertise and installation service.
Media attendees and journalists wrote 8 unique articles, supported by 8 social posts, garnering 91.6MM earned media impressions.
