As COVID-19 hit and devastated communities around the world, Wells Fargo looked to us to understand how they could make the greatest impact. Through research we determined we could leverage their national footprint to establish food banks in food deserts around the country. We then helped to execute this action, providing 50 million meals to those in need, created promotional materials to aid access, and finally we communicated this externally.
This campaign came to life through 3 different digital and TV videos of various lengths, OOH, social posts, digital and owned banners, ATM, email, collaborations with the MLS and PR with specific targeting.
Commercial
Digital & Print banners
Social post example
