Energized by the 2023 Women's World cup, Messi's move to Miami, and the US bid to host the 2026 Men's World Cup, we want to invite everyone to leave their baggage at the door and unite around the game.
To capture a visual representation of the culture we would like to create, we curated a gallery at Art Basel Miami featuring 20+ multi medium artists answering to the prompt;
What would it look like for American sports fans to become religious about football?
To gather consumer insights we popped up as a tarot card reading stand in NYC at Times Square and at local pitches. Creating a custom tarot deck based on the unspoken rules of football and the gods of the game, we challenged soccer heads to reflect on their relationship with the sport.
Additional Assets produced
The Holy Book
The Tarot Card Deck
To Sustain these efforts we popped up at the new 7v7 tournament TST. We role played street preachers for the weekend spreading the gospel that footy saves. We passed out our scripture in pamphlets that challenged kids, professional athletes and casual bystanders alike, will you be left back? Offering atonement in exchange for attending our sunday service, pick up footy.
we create the space, you create the religion.
